Resume

I’m a dedicated Web & SEO Strategist passionate about helping clients tell their story through compelling copywriting and web design. I ensure that every client utilizes a strategy that maximizes impressions, engagement, and conversions.

The Tadpole Agency

Director of Web & SEO (May 2023 - March 2026)

  • Drove a 103.1% year-over-year increase in active users for a local food bank client through strategic content development, technical optimization, and alignment to measurable acquisition goals.

  • Developed and executed data-driven SEO strategies across 9+ client accounts simultaneously, continuously evaluating performance and adjusting tactics to maximize results against client KPIs.

  • Conducted technical SEO audits using Semrush, resolving issues across canonical URLs, robots.txt, redirects, sitemaps, schema markup, and Core Web Vitals

  • Developed local SEO strategies across multiple service-area businesses, optimizing location pages, Google Business Profiles, and geo-targeted content to improve visibility in competitive markets.

  • Delivered monthly performance reports translating GA4, Search Console, and Semrush data into executive-ready recommendations tied to traffic quality, engagement, and lead generation.

  • Developed GEO/AEO strategies to optimize content for AI-generated search visibility, including structured data, FAQ schema, and conversational relevance, achieving documented top-3 AI search placements for clients.

  • Identified on-site drop-off points and UX friction, collaborating with designers and developers to improve page clarity, calls-to-action, and conversion pathways.

  • Regularly designed websites across CMS systems, overseeing both strategy and implementation in WordPress, Shopify, GoDaddy, and more.

Content Manager (June 2022 - May 2023)

  • Develop social media strategy for clients.

  • Create social media graphics using Adobe Illustrator and  Photoshop.

  • Write copy and design layout for websites.

  • Optimize SEO by writing blogs for clients.

  • Gather content for use in TikTok, Reels, and other social media platforms.

  • Work closely with the Director of Social Media and Account Manager to ensure cohesiveness of calendars.

Copywriting Intern (May 2022 - June 2022)

Supported copywriting and content needs across client accounts, contributing to social media copy, blog writing, and website design assistance.