West Texas Commercial Roofing

Case StudySEO

Oct 14

West Texas Commercial Roofing
Case Study

West Texas Commercial Roofing was my first SEO client. Since 2022, I have updated the site to optimize key words and improve the overall strategy. I added a blog, locations pages, residential roofing sections, and FAQs as the company has expanded!

Company Background and History

West Texas Commercial Roofing provides premium commercial and residential roofing out of Lubbock, Texas. From TPO roofing to shingle and metal, the West Texas Commercial Roofing team dedicates itself to excellence.

Objectives

The goal for West Texas Commercial Roofing is to implement an SEO strategy that helps them reach the number 1 spot on Google rankings. This objective gives them advantage over competitors when users are searching for roofing services.

Implementation

When I start a strategy, I use SEM Rush to decide which goals to pursue. I compare trending key words, current ranking, and site health before starting.

Specific Actions Taken:

Write biweekly blogs that utilize target keywords.
Refresh copy across pages to improve rankings.
Fix or troubleshoot errors with h1 tags, broken links, or 301 redirects.
Add relevant sections to locations pages. (e.g. FAQs, blog sections, commercial vs. residential roofing, etc.)